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IMAGING SPECIALISTS SINCE 1985
Film for cameras that use the 35mm still format is sold as a long strip of emulsion-coated and perforated plastic spooled in a light-tight cassette. Before each exposure, a mechanism inside the camera is used to pull an unexposed area of the strip out of the cassette and into position behind the camera lens. When all exposures have been made the strip is rewound into the cassette. After the film is chemically developed, the strip shows a series of small negative images. It is usually then cut into sections for easier handling. Each of these photographed images may be referred to as a negative and an entire strip or set of images may be collectively referred to as “the negatives”. They are the master images, from which all positive prints will derive, so they are handled and stored with special care.