PRIME

PRIME Binoculars

Bushnell® Prime™ binoculars come in six configurations covering every viewing scenario, with magnifications ranging from 8x-12x.

Fully-multi coated optics and waterproof construction offer crisp, bright images in every environment.

The ideal blend of premium technology and value.

Bushnell has always been at the forefront of quality and value, and Prime binoculars are the next step in the evolution.

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Bushnell has been the industry leader in high-performance sports optics for more than 65 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.

Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. Indoors, binoculars bring the audience closer to the action in fast-moving sports or the fine arts at theaters and concerts.

Bushnell constantly explores emerging technologies to market sports optics that pair leading-edge design with performance innovation. It is this dedication that has made Bushnell the most recognized and reputable sports optics brand in the world.