7x Magnification

7x Magnification binoculars are in fact multipurpose optical instruments designed for various groups of people.

They can be used at home, when hunting or traveling or for marine trips. They are not super powerful but powerful enough to be able to view objects around 2-3km from you.

The biggest advantage of such binoculars is that they have a wide field of view due to a limited magnification power and they are lightweight. And since they are lower-powered, They cause minimum hand shake and you get a very stable image, when looking through them for long periods of time.

If field of view is critical for you, then 7x Magnification is the ideal choice for you.

For Boaties: 7x Magnification is the traditional marine binocular: Due to its comfortable 7x power, very good light-gathering capabilities, and large exit pupil. In reality, any binocular can be used on the water regardless of size, features, or power.

However, there are limitations: Due to the natural motion of the sea, adding magnification ‘to an already unstable situation‘ is best kept at lower powers. This does differ for everyone, but for most people, powers above 7x are not always desired when using while on the water.

Here are the ‘General Purpose Range’ of our binoculars, these models are here, as they do not fit into the other specific categories, Compact & Travel, Fixed Focus (Auto-Focus), Marine & Waterproof, Image Stabilized, and finally – Zoom & Giant. This is not to say you cannot choose a general purpose binocular in the compact and travel range or waterproof range and so on – as you might be after something for general use but just so happen to want a waterproof feature or have a nice small compact pair and so on – do get in touch if we can help out! 🙂

Thinking you are wanting more Magnification? – Jump back here to the main page of selection!

Trusted Brands

We sell a range of quality and trusted brands – (Olympus, Pentax, Bushnell, Nikon, Tasco, Canon.)

Visit us today, or go ahead and purchase online with fast delivery anywhere in New Zealand.

Simply stated, binoculars use a series of lenses, elements, and prisms to produce a magnified view of distant people, places, or things.

Using two parallel optical tubes allows you to observe with both eyes open, which is more comfortable and natural than using a spotting scope or telescope—which requires you to keep one eye closed.

Additionally, having both eyes open maintains your depth of field and provides you with a rich and immersive experience where the scene takes on a more lifelike, 3-D appearance.

While we have a large range available here at Coast Photo, it is best to get in touch and we can let you know if the model you are keen on is in stock! And if not, – we can arrange this pretty quickly if we do not happen to have it on hand, our stock changes often to keep things interesting.

About us

Coast Photo has a long history, Est. September 1985, we started as a basic photo lab.

We are your imaging specialists. Offering an expansive range of products and services.

Located in the beautiful holiday destination of Ōrewa, which lies on the Hibiscus Coast; We have been providing the highest quality printing and customer service for many years. We are committed to providing personal attention and a wide range of products. We pride ourselves on our quality.

Call in to Coast Photo, and join the many who depend on us for outstanding quality, excellent value and exceptional customer service. We have the enthusiasm, knowledge, expertise and experience to guide you in-store, over the phone or via email.

Our equipment has constantly upgraded over the years, keeping us at the forefront of professional quality standards.

Come and see us for all your orders from printing to scanning, photo restoration, copying and anything photographic related.